FRITOS:
The Brief: After 20 years off the public radar, Fritos needed a new brand campaign.
The Mandatories: a country music celebrity enjoying a variety of “heartland” activities with friends and/or family.
FRITOS
The Brief: Promote the “Down For Anything” campaign.
RUFFLES
The Brief: Create a lifestyle brand campaign for Ruffles.
The Mandatories: a diverse group of friends engaging in multiple “meaningful activities” together.
LAY’S
The Brief: Create an experiential event for Lay’s at Coachella. My role included concepting for the event, naming event elements, writing scripts for an on-site influencer-host, as well the case study above.
PEPSI ZERO SUGAR
The Brief: Tell folks that Pepsi Zero Sugar tastes great.
The Mandatories: show a disagreement followed by an agreement that Pepsi Zero Sugar taste great.
MOUNTAIN DEW
The Brief Promote “The Year of DEW” at Speedway.
The Mandatories: Celebrity talent Chase Elliott and a Speedway location.
MOUNTAIN DEW GAME FUEL
The Brief: Sell Mountain Dew Amp Game Fuel to gamers.
BURGER KING
The Brief: Get kids excited about King Jr. Meal toys
The Mandatories: Justice League characters + The Burger King. JL Characters must showcase collaboration + creativity. Must include a dream sequence to separate the Burger King from the DC Universe.
BRIDGESTONE
The Brief Promote Bridgestone’s Driveguard tires.
The Mandatories: celebrity talent, child talent, Bridgestone’s engineer-spokesperson talent and a CGI sequence depicting how Driveguard tires work.
BUICK
The Brief: Promote Buick’s first ever convertible: The Cascada.
INDYCAR RACING
The Brief: Get people excited about tuning into INDYCAR.
The Mandatories: celebrity race car drivers talking about what makes each track uniquely challenging.
CASE STUDIES:
The Brief: Our clients buy a lot of internal sizzle reels and case study videos. They all require scripting, and I make a ton of them. Many are loved so much by clients they become consumer facing—such as the following.