SCOTT MCCOLLUM

FRITOS: TVC

The Brief: After being off the radar for nearly18 years, Fritos needed a new brand platform. So we introduced the “Down For Anything” campaign.

Mandatories: Must include a country music celebrity. Must show celebrity enjoying meaningful moments in the heartland with a friend or family. Must show multiple product consumption shots. Include :15 and :06 cutdowns.

The Brief: Create :15 spots that promote Frito’s “Down For Everything” campaign.

Mandatories: Show the product being enjoyed in unexpected ways. Include :06 cutdowns.

RUFFLES: TVC

The Brief: Create a fresh new brand platform for Ruffles (Canada). Create an anthemic spot that introduces the “Crunch Loudly” campaign.

Mandatories: Must include a group of diverse friends enjoying meaningful moments together. Must show multiple consumption shots. Must be executed in both English and French. Include :15 and “06 cutdowns.

LAY’S: EXPERIENTIAL

The Brief: Lay’s wanted to make a fresh and unexpected experiential debut at Coachella. My role included concepting the event itself, creating unique names and themes for the individual experiences, writing scripts for our on-site talent—and of course, writing the script and visual direction for this case study.

PEPSI ZERO SUGAR: TVC

The Brief: Tell the world that Pepsi Zero Sugar tastes great. Create a spot introducing the “Agree To Agree” campaign.

Mandatories: Must show two people disagreeing—followed by an agreement that PZS tastes great. Must keep disagreements lighthearted and playful. Must show consumption shot. Include :15 and :06 cutdowns.

BURGER KING: TVC

The Brief: Promote Justice League toys included with every BK kids meal.

Mandatories: Must show each Justice League character—and the special skill or power that they’re known for. Must show the Burger King. Must include a dream sequence to separate the Burger King from the Justice League universe. Must show how BK toys facilitate “creativity, collaboration, critical thinking and communication”.

MTN DEW AMP GAME FUEL: RADIO

The Brief: Create a radio spot that promotes MTN DEW Amp Game Fuel to gamers.

Mandatories: Must say that product promotes improved “accuracy and alertness”. Include :45, :30, :23, and :15 cutdowns.

BRIDGESTONE: TVC

The Brief: Create a series of spots that promote Bridgestone’s Driveguard Tires.

Mandatories: Must include a celebrity. Must include Bridgestone Engineer Spokesperson. Must include a child in a car seat. Must include a CGI sequence showcasing Driveguard’s run-flat technology.

INDYCAR: TVC

The Brief: Create a series of spots promoting Indycar on Peacock.

Mandatories: Must showcase celebrity Indycar drivers. Must show the unique challenges of each individual track.

CASE STUDIES & SIZZLE REELS

A lot of my clients like to create sizzle reels and case studies of successful content shoots and partnerships. Each one is essentially a massive pile of assets until someone combs through it all, organizes it, identifies the story—and then tells that story in the form of a script with detailed visual direction. That person is me. Oftentimes, clients like this work so much it becomes consumer facing—as did the two spots below.

PRINT, SOCIAL & beyond

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